Creative development
Turn a business goal into a concept, script and storyboard. Creative design is a paid part of the project, with deliverables agreed in advance.
AI-ASSISTED BRAND VIDEO & CREATIVE
Make your brand
hard to scroll past.
From a product detail to an entire visual world. Creative development and AI-assisted video production, shaped around your brand, audience and brief.
ORIGINAL AI CONCEPT · SELF-INITIATED VISUAL STUDY · NOT A CLIENT CASEIMAGINE THE DIRECTION
One product.
A world of possibilities.
Explore two original visual studies. Use them to start a conversation about mood, lighting and art direction. These are AI concept images, not completed client videos.
A little more extraordinary.
Jewel-like materials. Sculptural light. A product-led world with a sense of wonder.
AI CONCEPT STUDY · CLICK TO EXPLORE ↗Make the feeling tangible.
Warm textures. Architectural space. A quiet moment that gives a product emotional context.
AI CONCEPT STUDY · CLICK TO EXPLORE ↗AI-assisted brand video
Product stories, campaign visuals and brand films. We choose the production approach around accuracy, consistency and the needs of each shot.
Clear scope. Better collaboration.
Agree on formats, versions, feedback and acceptance criteria before production begins. Custom video is quoted after the brief is understood.
QUALITY BEFORE QUOTATION
Good-looking is only the beginning.
A usable brand video needs the right product details, a coherent visual direction, readable messaging and files that match the intended channel. Ask what will be checked—not only how the first demo looks.
Product accuracy
Identify the shape, packaging, logo and features that must remain faithful to your reference materials.
Shot consistency
Check continuity across the product, character, lighting and movement that matter to the story.
Delivery readiness
Confirm aspect ratios, language, captions and approved versions against your agreed brief.
FREE CLIENT TOOL
A clearer brief starts here.
Copy these questions into your project notes. You do not need a finished script to start a conversation.
Read the complete briefing checklist
- Goal: What should the viewer understand or do?
- Audience: Who is watching, and what do they care about?
- Placement: Where will the video run? Which aspect ratios and languages are needed?
- Product truth: Which details cannot change? Provide approved references and claims.
- Creative direction: Share references and explain what you like about them.
- Deliverables: List the length, versions, captions and file requirements.
- Budget and timing: Share your working budget, launch date and decision maker.
- Acceptance: Agree on checkpoints, feedback and what a successful delivery means.
Before approving your video
- Compare product details and brand marks with approved references.
- Review continuity, motion and visible distortions shot by shot.
- Confirm wording, claims, captions and required rights.
- Check final files in the intended format and playback environment.
From a brief to a finished story.
1. Discuss your goal and references.
2. Agree on the creative scope, production route and quotation.
3. Develop and approve the creative direction.
4. Produce, review and deliver the agreed files.
How much does a video cost?
Length is only one factor. Product accuracy, character consistency, complex actions, creative development, production method, versions and timing all affect the work. We quote against your requirements. If the budget is limited, we first agree on an achievable scope.
Can I get a complete creative proposal for free?
The brief questions and quality checklist above are free. Custom concepts, scripts and storyboards are professional creative deliverables and are scoped as paid work.
Is everything made with AI?
The approach depends on the project. AI-assisted and hybrid workflows can serve different needs. The agreed brief defines the result and the checks that matter.
LIGHT CHASER STUDIO · 追光沐行 · Creative development & AI-assisted brand video
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Visit our studio ↗